Pickleball Effect

This website and brand are built around helping pickleball players find the paddle that best fits *their* game through honest, in-depth, and experience-driven reviews. What began as Braydon Unsicker’s passion project reviewing paddles in 2020 has grown into a trusted pickleball platform featuring expert playtesting, podcasts, and thoughtfully developed products. Led by Braydon—an elite 5.0-level competitor with firsthand involvement in paddle development—and supported by a small, passionate team, the brand stands out by offering unbiased insights, real-world performance testing, and a player-first approach rooted in genuine love for the sport and the pickleball community.