Alter Ego Running

Alter Ego Running is a lifestyle-driven running brand founded by two brothers who set out to create high-quality running gear while embracing the freedom and fun that comes with the sport. Shaped by a childhood spent moving between military bases and later years in demanding corporate careers, the brand was born from the need to balance structure with self-expression. Alter Ego Running celebrates running as an outlet for stress, creativity, and individuality, encouraging athletes of all backgrounds to “Find Your Balance” and embrace the alter ego that helps them navigate life on and off the trail.